I'm Kaitlin — brand designer, art director, and photographer living in the San Francisco Bay Area.
Blend
BRAND DESIGNER
Blend’s mission is to bring simplicity and transparency to consumer lending.
blend.com
PROJECT: BLEND PLATFORM
Led design execution, storytelling, and illustration for Blend platform page. Collaborated with marketing and back-end developer.
TEAM Kaitlin Sullivan, EJ Vickery, Darsh Mistry, Terrence Caldwell
PROJECT: FORM STUDIES
Goal was to create on-brand assets as a sprint to enable design and marketing to scale quickly for brand refresh.
Assets applied in print, landing pages, and environmentally at Blend HQ.
TEAM Kaitlin Sullivan, Christine Chao, Ryan Smith
PROJECT: ILLUSTRATION & COLOR
Blend was entering a stage of high-growth and needed an update to the visual identity. An updated color palette and a fresh illustration style were developed and executed.
TEAM Kaitlin Sullivan, Vince Sacco, Hugo Baeta
Vetted with product marketing and product design, a scalable, abstract style of our product UI was developed.
This style allowed the team to visualize complex product features as well as editorial metaphors.
A few final illustrations on blend.com
Spot illustrations were also developed. A few north star illustrations were created and then handed off to an external resource for production.
Collaborated with marketing and sales to determine needs for pitch decks and other materials.
Various brand work for people ops and sales
PROJECT: PRIDE PORTRAITS
In honor of Pride month at Blend, I collaborated with the LGBT+ employee group to conceptualize, produce, and photograph a series of portraits.
The portraits were central for Blend's social media campaign, internal comms, and external pride event promotion.
TEAM Kaitlin Sullivan, Matthew McKee
PROJECT: TEAM PORTRAITS
Tasked with capturing portraits of both leadership and non-leadership employees on an ongoing basis.
Responsible for lighting, editing, and media management.
Counsyl
BRAND DESIGN LEAD
Counsyl is a women’s health tech company that provides timely and actionable DNA testing for pregnancy and inherited cancer risk.
Counsyl was recently acquired.
PROJECT: WEBSITE & BRAND REFRESH
Overhauled company website and brand to include new fonts, extended color palette, patient and company culture photography as well as kits and recruiting materials.
TEAM Kaitlin Sullivan, Cavan Riley, Juliana Linder
PROJECT: MICROSITE
Designed microsite, marketing materials and infographics for landmark research study.
TEAM Kaitlin Sullivan, Melanie Picardo
PROJECT: MARKETING
Worked with consumer, clinical, and talent marketing on a number of branded print and digital pieces as part of a brand refresh.
TEAM Kaitlin Sullivan, Cavan Riley, Juliana Linder
PROJECT: PATIENT STORIES
Collaborated cross-functionally to discover patient stories, source a photography crew, produce and art direct three patient photoshoots that were representative of our brand and product.
TEAM Kaitlin Sullivan, Cavan Riley, Juliana Linder and photographer Lisa Weatherbee
PROJECT: HQ & EMPLOYEE PHOTOS
Art directed and produced office photography used for social media and company careers webpage.
TEAM Kaitlin Sullivan, Orange Photography
PROJECT: PRODUCT KIT PHOTOS
Produced and photographed product for both consumer and clinical marketing.
TEAM Kaitlin Sullivan, Cavan Riley, Juliana Linder
Photography
Portraits
Events
Company culture
About
I'm a mission-driven designer, outdoor enthusiast, and native New Yorker.
