I work with pre-seed to series C startups, small businesses, and entrepreneurs on brand strategy and visual identity systems.
I help startups from pre-seed to series C reimagine who they are through brand strategy and visual identity.
Your brand strategy is the north star that connects every aspect of your brand and guides future decision making. It considers landscape, goals, and competitors. As the foundation of your visual identity system, it positions you to create a strong emotional tie with your audience.
A brand is a lot more than just a logo. Your visual system is motivated by the story and core idea that's rooted in your brand strategy. It's designed to scale and evolve as your company grows, differentiate you from your competitors, and be effective across all mediums, from digital to IRL.
Now we get to show the world. Web design, photoshoots, decks, social media templates, video, animation, packaging, swag, and more — these are offered on an à la carte basis to fit exactly what your company needs.
"I had the pleasure of hiring Kaitlin at Affinity, working together for a little over two years. She leads projects with grace, applying a layer of structure that moves them forward effectively and reaches the finish line when she says they will. She single-handedly developed our new brand look and feel and collaborated with our marketing partners to realize a transformative vision. I’m a real fan of Kaitlin and the work she does. Anyone would be lucky to work with her."
— Travis Ortiz, Head of Design at Aspire
"Kaitlin is a rock star with an easy disposition and a fantastic work ethic who gets it done and did not disappoint. If you're reading this to decide whether to work with Kaitlin, you'd better reach out now because she's the one and I expect she'll always be in demand. She’s a delight to work with and is adept at collaborating with many different personalities, inputs, and requirements without ever losing the main thread: designing a brand that captures the spirit of a company and brings it forward to the future. She made sure we could go forward with something unique, clear, and strong that we could be proud of and our customers would feel seen by. I intend to call her first if I launch my own product in the future."
— Jules Wood, Director of UX at ListReports
For new project inquiries and design advising, set up some time to chat. Currently booking for January 2024 and beyond.
MFA Communication Design
Ruth Bancroft Garden