I'm an independent designer specializing in brand identities for startups.

I began my career at the tender age of three, when I became a remarkably successful rock painter. Obsessions with photography, screen printing, and a bootleg copy of Photoshop 4.0 soon followed.

Despite my teenage angst mirroring the image of an anguished artist, I found myself unsure of what path to take next.

It was my high school art teacher, who I deeply admired, who nudged me towards a design apprentice program at the local art center, where I discovered that I could endlessly play with shapes and colors.


Kaitlin is an independent
brand identity designer.

I help startups from pre-seed to series C reimagine who they are through brand strategy and visual identity.

How I work




A visual strategy clarifies your brand's values, ethos, and purpose, laying the foundation for your visual identity.



A brand is a lot more than just a logo. It’s about creating a memorable, differentiated, and scalable system that connects with your audience and grows with you.



Website, templates, and more are offered à la carte to fit exactly what you need. Everything leads up to sharing your new look with the world and setting up your team for success.

Kind words from wonderful people


"Collaborating with Kaitlin was an absolute pleasure. She has a remarkable ability to breathe life into every project she undertakes. Her keen insight, creativity, and attention to detail consistently exceed expectations.

What sets Kaitlin apart is not only her extraordinary skill but also her ability to connect on a deeply personal level. She has a unique gift for understanding the essence of a brand and articulating it (with both words and design) in a way that captivates and inspires. Working with Kaitlin is an enriching experience that leaves one feeling seen, understood, and valued. I wholeheartedly recommend Kaitlin to anyone seeking to elevate their brand to new heights." 

Heather Kuhnheim
Founder & Entrepreneur

"I had the pleasure of hiring Kaitlin at Affinity, working together for a little over two years. She leads projects with grace, applying a layer of structure that moves them forward effectively and reaches the finish line when she says they will. She single-handedly developed our new brand look and feel and collaborated with our marketing partners to realize a transformative vision. I’m a real fan of Kaitlin and the work she does. Anyone would be lucky to work with her."

Travis Ortiz
Head of Design

"Kaitlin is a rock star with an easy disposition and a fantastic work ethic who gets it done and did not disappoint. If you're reading this to decide whether to work with Kaitlin, you'd better reach out now because she's the one and I expect she'll always be in demand. She’s a delight to work with and is adept at collaborating with many different personalities, inputs, and requirements without ever losing the main thread: designing a brand that captures the spirit of a company and brings it forward to the future. She made sure we could go forward with something unique, clear, and strong that we could be proud of and our customers would feel seen by. I intend to call her first if I launch my own product in the future."

Jules Wood
Director of UX

"Hiring the right designer for your brand is hard. There are lots of people who can design something that is aesthetically pleasing, but it's rare to find someone who is super easy to work with, works hard, delivers on time (every time), and delivers a gorgeous, usable, thoughtful, scalable, holistic brand identity.

I've been lucky enough to work with Kaitlin three times now, and I can't imagine hiring anyone else. She takes the time to ask the right questions, listens carefully, thinks through what is needed, and then delivers a beautiful brand identity that will work hard for your business.

Want better website conversion? Kaitlin delivers. Want a brand that exudes elegance? Kaitlin delivers. Ask her for what you need, and she can probably make it happen.

Kaitlin is talented, thoughtful, even-keeled, and takes feedback well. She's the best."

Jesse Boland
VP of Growth and Marketing

Let’s chat

For new project inquiries, please reach out. Currently booking for July 2024 and beyond.


Brand Strategy
Visual Identity
Art Direction


Parsons School
of Design

MFA Communication Design


ADP List
Design Mentor

Ruth Bancroft Garden

© Kaitlin Sullivan 2024
All Rights Reserved