Letter-Paper-Mockup-Counsyl-brochure

Counsyl

Counsyl

Identity Design

Counsyl is a healthtech company specializing in DNA testing for people with in increased risk of cancer, and those looking to start a family. 

With the sensitivie nature of the product, real patient stories were central to the rebrand. Above all, the goal was to create a simple and trustworthy customer experience that instilled confidence in understanding their genetic insights.

Counsyl is a healthtech company specializing in DNA testing for people with in increased risk of cancer, and those looking to start a family. 

With the sensitivie nature of the product, real patient stories were central to the rebrand. Above all, the goal was to create a simple and trustworthy customer experience that instilled confidence in understanding their genetic insights.

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Counsyl-kit-photos-hands-1
Counsyl-kit-photos-hands-2
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kits-10ml-front-angle-V2
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LetterPaperMockup-Counsyl
Artboard 1 copy
Artboard 1
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Team

Kaitlin Sullivan
Cavan Riley
Juliana Linder
Orange Photography (office photos)
Lisa Weatherbee (patient photos)

Team

Kaitlin Sullivan
Cavan Riley
Juliana Linder
Orange Photography (office photos)
Lisa Weatherbee (patient photos)

More this way

More this way

Esper-cover

Illustration & Brand Design

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© Kaitlin Sullivan 2022
All Rights Reserved