Counsyl

Identity Design

Counsyl is a healthtech company specializing in DNA testing for people with in increased risk of cancer, and those looking to start a family.

With the sensitivie nature of the product, real patient stories were central to the rebrand. Above all, the goal was to create a simple and trustworthy customer experience that instilled confidence in understanding their genetic insights.

Counsyl is a healthtech company specializing in DNA testing for people with in increased risk of cancer, and those looking to start a family.

With the sensitivie nature of the product, real patient stories were central to the rebrand. Above all, the goal was to create a simple and trustworthy customer experience that instilled confidence in understanding their genetic insights.